The fact is that credit cards are here to stay. It might not be the best tool for the consumer when it is not used wisely, but the merchant is always happy with the credit card wielding customer. As more and more people shop online, almost every business has an online presence, whether you provide information or you sell products or services, if you do not have a web presence you are almost certainly shooting yourself in the foot.
With this internet trend, businesses have no choice but to offer their services on the web. Having your business on the web brings a lot of advantages.
The business gets more exposure by being on the internet and when done right, more exposure should translate to more sales thereby increasing the bottom line and customer base of the business venture.
To accept credit cards online, a business must open a merchant account with a credit card processing company. Once you apply and your application is approved, the credit card processing company will set you up with a virtual terminal on your website. This will be your payment gateway and any credit card transaction, and sometimes debit cards and eChecks are processed through this virtual terminal.
When shopping for a merchant account, there are several things that you should have in mind in order to get a good deal with the merchant account provider. Put a call through to their customer service department; make a mental note of how fast they responded to your call and if they answered your questions professionally and adequately. This is very important because, if you decide to use their services they will probably deal with you in the same way.
Pay close attention to the transaction fees they offer. The transaction fee has 2 components, a flat rate fee that is applied to each transaction and secondly a percentage of the cost price of each product or service you process through the payment terminal. Make sure that the fees you are charged still leave’s you room for profit. The main reason being that you cannot transfer these costs to the consumer, it is against the rules, the business that owns the virtual terminal pays the fees.
Before you use the services of a credit card processing company, search online to read reviews written about them and also check with the better business bureau to make sure that the company is in good standing. Today it is becoming safer and safer to conduct business online and many credit card processing service providers have invested resources to make sure that their systems are free from bugs and intruders.