Do you enjoy taking pictures? What could be more thrilling than doing that for a living. Just imagine being paid to attend so many different functions such as weddings, graduations, parties etc each year to capture people’s memories that they will cherish forever?
Watch children grow from the pictures you take of them a different events and occasions or just having people smile for you everyday as part of your job. The good thing about the photography business is that there is more than enough work for both the work at home photographer or the freelancer and the big commercial photography agencies.
What you need to get started
The right equipment
To get started in any business you need to get the right tools. The camera equipment you invest in could be determined by how far you want your business to go. You could start small and then expand on the equipment you have as your business grows. You can easily set up a small room in your home or apartment as an office or you might want to look into setting up a backdrop and some lighting equipment. On the other hand, if you do not have much space at your place of abode do not be discouraged. You can still compete in the photography business and do well even without an office. Since you do not have overhead costs, such as paying employees or rent, you can then offer the same high quality photos and services at a fraction of the cost. This will increase the patronage you get and your bottom line too. Technology has made it easier to deliver high quality pictures at a reasonable price. Thanks to the invention of the digital camera, you can start your photography business with an average printer and a digital camera. However, if you can afford it initially it will be a great idea to invest in some extra equipment like zoom lenses and camera filters.
The next step after procuring your equipment is to sell yourself. The good thing about the photography business is that there are an unlimited number of people out there that could need your services, but they need to know that you exist, that you offer such services. Your local church, club and even family and friends are a powerful group to start advertising with. Advertise your services in your local church bulletin, post fliers on notice boards and also make use of the most effective tool in advertising, word of mouth.
More often than not you will get most of your business through referrals and therefore customer satisfaction is very important. Bend over backwards to make sure that your customers are satisfied, and produce excellent pictures all the time. Whether you are offering your services for free at a niece’s baptism or cousins wedding, or you are getting paid to take photos at an event in your church or your local elementary school’s sporting event, always put your best foot forward and take the best pictures ever. And remember the best way to build up your portfolio is through taking free pictures for family and friends.
Register your business
As you business starts to grow and money is rolling in, consider registering your business and moving it out of the hobby zone. Not only is this a good thing for you to separate your personal finances from your business, it will also give your customers a sense of security that they are dealing with a legitimate business.
Build a business website. Advertise in newspapers, yellow pages and on the internet. The internet is a powerful tool and you can place your portfolio on line and reach a wide and diverse group of people hungry for your services.
Every successful business starts with and idea and grows as you put more effort and dedication into it. Yours will not be an exception. Make a plan and stick to it. Remember photography is your passion. Love it and it will love you back. Start your photography business today.